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Organization Profiles

Waterloo Region Baby Friendly Initiative Advisory Group

To protect, promote and support breastfeeding in Waterloo Region

99 Regina Street South
Waterloo
Phone: 519-883-2002 ext.5612
E-mail

Organization Mission

Our groupís mission is to support policy development related to the promotion and support of breastfeeding in Waterloo Region.



Breastmilk is not only a perfect food source for babies regardless of a family's income, but it also prevents illness and disease. Breastfeeding provides food security for humans at the most critical stage in their growth and development. Its nutritious qualities cannot be replicated and it is always available. Breastfeeding supports emotional and physical well-being in both the child and mother.

Organization Description

The Waterloo Region Baby Friendly Initiative Advisory Group works to protect, promote and support breastfeeding in Waterloo Region.



Our membership includes midwives, nurses from local hospitals, La Leche League leaders, lactation consultants, the peer breastfeeding program coordinator, staff from the public health field, doulas, breastfeeding mothers, and nurses from local family health teams.



We work to ensure breastfeeding is protected, promoted and supported through the following activities:



* Networking and sharing among those interested in breastfeeding friendly policy

* Public Education

* Advocacy for breastfeeding friendly policy development in public and private spaces; and by providing support to groups willing to champion breastfeeding friendly policies within their sector.

Areas of Involvement

  • Education/teaching - We provide information, consultation and support to parties working on breastfeeding friendly policy.
  • Health professional - We are a group of health professionals from various sectors interested in the protection, promotion and support of breastfeeding in Waterloo Region.

Organization Priorities

  • Connecting people to local food system - Breastmilk is an important component of a healthy food system. We can provide information and support to those who are interested in strategies for the protection and promotion of breastfeeding.
  • Access to healthy food - Breastfeeding promotion and support is perhaps most important for families that are experiencing poverty. Artificial milk (formula) is an expensive and imperfect substitute.
  • Integrated food policies at all levels of government - Protection of breastfeeding must be integrated into policy at the local level (organizations, municipalities), but also at provincial and federal levels, such as the establishment of Baby-Friendly Accreditation as a requirement for health organizations.